About Us — Vogue Threads

How It Started

Born from a Passion for Style

Vogue Threads was founded in 2020 by two lifelong fashion enthusiasts who believed Sri Lanka deserved a world-class fashion destination — one that didn't require a flight abroad to access premium international brands alongside exceptional local designers.

Starting with a small pop-up in Colombo, we quickly grew into the country's most-loved fashion retail brand, curating hundreds of styles across womenswear, menswear, kids, footwear, and lifestyle.

Today, we serve over 50,000 customers across the island, with 12 stores and a thriving online presence. But our mission remains the same: to make great fashion accessible, joyful, and personal.

Hayat & Nadia

Co-Founders, Vogue Threads

What We Stand For

Our Values

♻️

Sustainability

We're committed to reducing our environmental footprint through sustainable sourcing, eco-friendly packaging, and responsible manufacturing partners.

🤝

Inclusivity

Fashion is for everyone. We celebrate all body types, backgrounds, and styles — offering sizes XS to 4XL across our entire range.

✨

Quality First

Every product we carry is hand-selected by our buying team. If it doesn't meet our quality standards, it doesn't make the cut — simple as that.

🌍

Local Pride

We proudly champion Sri Lankan designers and partner with local artisans to showcase the incredible creativity born on this island.

💡

Innovation

From our AI-powered style recommendations to our virtual fitting technology, we're constantly investing in a better shopping experience.

❤️

Community

We give back. 2% of every purchase goes to the Vogue Threads Foundation, supporting fashion education for underprivileged youth in Sri Lanka.

The People Behind the Brand

Meet Our Team

Hayat Rashid

Co-Founder & CEO

10+ years in fashion retail. Passionate about sustainable fashion and making premium style accessible to everyone.

Nadia Silva

Co-Founder & Creative Director

Former fashion editor turned entrepreneur. Leads all brand strategy, visual identity, and product curation.

Kamal Perera

Head of Technology

Builds the digital experience that powers vogueThreads.lk. Former tech lead at a leading South Asian e-commerce platform.

Priya Fernando

Head of Buying

Travels the world finding the best styles. Responsible for the brands and products you find in our stores and online.

Our Journey

From Pop-Up to Phenomenon

2020

The Beginning

Launched as a pop-up boutique in Colombo 07 with just 120 styles and a dream to redefine Sri Lankan fashion retail.

2021

First Permanent Store

Opened our flagship store in Colombo, featuring 500+ styles across women's, men's, and kids' categories.

2022

Online Launch

Launched vogueThreads.lk, reaching customers island-wide for the first time. 10,000 orders in our first year online.

2023

Brand Partnerships

Signed exclusive partnerships with Levi's, Arrow, and 8 other international brands for Sri Lankan distribution.

2024

National Expansion

Expanded to 12 locations across Colombo, Kandy, Galle, and Jaffna. Reached 50,000 registered customers.

2025

Vogue Threads Foundation

Launched our social impact arm, pledging 2% of all sales to fashion education and youth empowerment.

2026

The Future

SS26 collection, new tech features, and expansion into Maldives & South India. The journey is just beginning.

Fashion with Purpose